Change is vital for us to grow as individuals and for our society to improve. Everything from cultures, technologies, and industries to humankind change for progress. Similarly, the automotive industry will change along with the rise of digital transformation and new technologies.
Integrated mobility is slowly sweeping over the globe. It introduced Mobility as a Service (MaaS) as the newest platform to revolutionize transportation. In a nutshell, MaaS established a unified model of all transportation services. Offering convenience, users can access a wide range of vehicle solutions in a single platform.
What is Mobility as a Service (MaaS)?
Mobility as a service (MaaS) refers to comprehensive solutions developed to provide a platform that solves all your transportation problems. It leverages customer journeys to put together services or applications that manage all your needs from planning trips, booking tickets, and making payments.
MaaS promotes integrated mobility through advanced technologies that were deployed by both private and public sectors. The cooperation across industries makes it easier to create services that respond in real-time. It is also essential to address the customer’s unique preferences, making their journey safe, efficient, and quick.
Benefits of MaaS
There are numerous benefits to applying Mobility as a service. From improving customer experience to establishing a streamlined transit network, MaaS offers dramatic changes to the way we travel. From the perspective of transit providers, MaaS is a viable source of integrated mobility service as it promotes better shared mobility. Not only can it coordinate autonomous vehicles with public transit, but it also reduces city congestion as well as carbon footprint.
Mobility as a service aims to reduce the growing demand for private vehicles. It catalyzes leveraging public transit vehicles to establish an efficient delivery of substantive reform. On top of that, it can be a convenient alternative to car ownership and use. If the platform maintains high-capacity, fixed-route, cost-effective, and flexible services, the community will not hesitate to respond to public efforts.
Tapping into the MaaS approach creates a potential for a considerable portion of customers to consider straying away from car ownership. It is especially considering the substantial investment required to utilize and maintain the vehicle. Many people will not hesitate to pay for MaaS if it gets well executed. Customers tend to consider the following factors in choosing their mode of transportation:
- Transport Costs
- Fuel Emissions
- The flexibility of transport services
For this reason, communities must express their support by incentivizing future of mobility programs. Not only can it support the initiative but also encourage travel behaviors within the community. As a result, this can potentially contribute to the economic success of the city. This success can also prompt them to make specific changes in response to the MaaS initiative’s support. They can implement projects that optimize public roads and install smart road infrastructures to promote transport innovation. In a way, integrated mobility helps the community eliminate excessive carbon emission and make roads a safer place for the years to come.
The future of transportation gets fueled by the vision to revolutionize autonomous driving. As we transition away from traditional driving methods, we introduce modern solutions that solve our age-old problems. Uber recently announced its plans to embrace fully autonomous services to lower the prices of car ownership. Other companies such as Tesla, Mobileye, General Motors, Waymo, Apple, and Local Motors have also followed Uber’s footprints and started their autonomous vehicles’ early developments. The deployment of advanced sensor technology, for example, allowed us to establish stable V2X communication systems. We are now leveraging cloud infrastructure and smart road technology to obtain the latest updates on our routes.
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